As a commercial insurance agent, you know how important marketing is to growing and managing your business. That’s why we’ve put together this guide to marketing ideas for insurance agents. it’s an overview designed to keep you competitive, help you generate leads, and most importantly, close deals.
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Marketing can be expensive and time consuming. The good news is that you don’t have to reinvent the wheel. nor do you need to hire an expert to access and implement good marketing ideas. So whether you’re looking for help with email, social media, blogging, or SEO, you’ll find simple steps that are easy to implement included in this guide. The best marketing ideas for insurance agents are the ones that optimize efficiency, reduce costs, and help you better serve your customers’ needs, and there are plenty of options to explore.
free or low cost marketing ideas for insurance agents
There are many blogs on the internet that can tell you how to market your business, but it’s a lot of information to sift through. we’ve done the hard work so you can focus on your business. here are some low-cost or free ideas you can steal to boost your digital marketing.
create original content
this is obvious when it comes to free marketing ideas. no one knows your business or your customers like you do. Take that knowledge and use it to generate income. the best content solves a problem or need of your client. find out what’s causing a problem, write about it (including providing a solution), and you’ve got a recipe for success. Once published, share your content through your social media accounts and email newsletters.
This is another easy way to create value for your customers. You don’t need to be a fancy video editor to create valuable content. use your smartphone, find a quiet place and start recording. you can even talk about the same topics you are writing about. Post it on YouTube and share it on your website, emails and other social media platforms.
Email newsletters are a great and affordable way to stay in touch with your customers, as well as provide personalized one-on-one communication. there are many great options available, like constant contact or mailchimp. These services can help ease the burden of creating emails thanks to their customizable templates and list-building tools.
create eye-catching graphics
You don’t have to be a designer to create great graphics for your website, social media posts, emails, or even ads. there are inexpensive marketing tools like canva that have pre-made templates ready for anything you need. the free plan offers access to over 8,000 templates and over 100 design types.
constantly posting on social media
you need to have a presence on social networks; is no longer optional. you don’t need to be active on all available platforms, that would be overwhelming. pick two or three and start posting regularly. most experts and studies agree that you should post once or twice a day. however, even if you consistently post twice a week and offer some kind of value to your followers (for example, all the content you write on your website), you will reap the benefits.
You may think that advertising on Google or social media might be out of your budget, but the good news is that’s just a myth. Anyone, on any budget, can advertise. You’ll have to put in a little more effort, but with the right target audience and an eye-catching design, you can make pay-per-click (PPC) work for you.
organize a class or event
This can be done in person or online. choose a theme or theme and choose who you want to invite. You can choose a select group of customers and ask them to bring someone they know (for example, another business owner) or invite your community by posting your event on Facebook Events. Either way, this is a great way to get your name out there and the cost is minimal.
request reviews online
Make it easy for satisfied customers to post positive reviews online with 1-click call-to-action (CTA) buttons on your website or send email reminders requesting reviews (think Yelp). many consumers base their purchasing decisions on peer reviews. You can make it easier for prospects to choose you over the competition if you have a great online reputation. and be sure to monitor and respond to reviews. this will allow you to correct any negative or inaccurate reviews and maintain an excellent online reputation.
ask for references
References are essential for commercial insurance agents. If you don’t have a referral program or one that offers incentives (like discounts for referrals that lead to sales), now is the time to create one.
marketing basics for insurance agents
Any online marketing effort begins with the center of your digital operations: your website. Once you have a website with a branded URL (for example, Abcinsurance.com), it’s time to optimize your site. This will help increase your online presence, improve reach, generate leads, drive conversions, and generally provide a virtual storefront for prospects and customers to get to know you and your business better.
keyword research is key to insurance agent marketing
A critical component of search engine optimization (seo) is keyword research, and because trends change rapidly, it’s not a one-time activity. Keyword research is one of the most time-consuming parts of marketing. it is often done poorly or omitted altogether. but it is key to be found in any search engine like google. While there are keywords and phrases that relate to your business, your brand, your location, etc., your keyword strategy is something you’ll need to continually tweak to stay competitive.
get started with google keyword planner
A good place to start your research is with Google’s Keyword Planning Tool, which can help you not only optimize your ads, but also your content in general. It’s best to start with words that define your business or industry and branch out from there. Once you have a list of words that you think accurately represent your business, enter them into Google Keyword Planner to better understand how many people are searching for your terms and to better understand the cost associated with advertising using those words. From there, type the words into Google to see what other sites appear in the results. Does your business fit in with the other sites? if so, you are on the right track. if not, you may want to reconsider the word or phrase you have chosen.
A great example of this is the phrase “cake near me”. When you see or hear the word pie, you might think of apple pie, cherry pie, or pumpkin pie. but when you google the term, the results return pizzerias (this will vary by locality). context and intent are key to keyword research. remember the song, “one of these things ain’t like the other”, – google bases the results it returns on searcher intent. therefore, while the keyphrase “cake near me” may make sense, the searcher’s intent overrides that specific phrase.
There is a lot to learn about SEO, but context is one of the most important things to understand. Just because people search for that word or phrase doesn’t mean it’s appropriate for your site. moz seo authority offers a great introduction to keyword research for beginners.
Once you’ve researched keywords, what do you do with them? Creating Content Whether it’s for the main pages of your website (such as your home page or product pages) or for your blog, content is at the heart of any successful SEO strategy. New content is often the vehicle for keyword and other SEO efforts, so you need a strategy that involves a regular schedule of posting relevant and engaging content.
metrics monitoring and analysis
The last piece of the seo puzzle is analytics, and this starts with implementing the right tools to track metrics. google analytics is a must for beginners. Review the data to better understand what’s happening on your site, so you can gain the valuable insights needed to make the most of your SEO and online marketing efforts. You can learn more about Google Analytics here.
defining your brand is one of the best marketing ideas for insurance agents
The brand is the visual representation of who you are, as an agent and as a company. Consistent use of logos, images, contact information, links, messaging, tone and more ensures that whenever a customer or prospect finds your brand online, they find recognizable images and enjoy a familiar and positive experience.
Branding begins with understanding your brand identity – your mission, core values and goals – as these play a role in every decision you make about how to market yourself and conduct business. When you understand your brand identity, you have the best chance of creating a cohesive message and brand.
social media tactics for insurance sales agents
As an insurance agent, it’s important to create a consistent and active presence on social media. here are some social media tactics or activities you can implement today.
audit their social profiles
set up or audit your profiles and accounts. Take inventory of the platforms you’re on, logos used, images, about section, contact information, links, and anything else on your profile.
Update your profiles with consistent images (logos) and messaging (about section) to represent your brand and appeal to your target base. this will help prospects and customers feel secure knowing they are interacting with you and not another similar brand.
Attract followers by posting useful content, like product information or helpful instructions. consider not only posts of your own content and content from industry experts, but also content exclusive to the platform.
personalize your follower experience using demographic data to determine different types of content and tone that will speak to that group.
interact with followers
interact with followers. social networks are designed to be social. You are expected to engage with your audience by responding to comments and replying to messages.
use tags (#)
using or creating hashtags can enhance the experience and encourage interaction.
practice social listening
Practice social listening or monitor what competitors are doing online, as well as customer reactions to your content and your competitors. this can give you insight into what your audience is responding to, helping you drive social success.
advertise on social media
advertise on social media. Social media marketing is a great way to allocate marketing spend. Social platforms have options to define extremely specific demographics and customize ads for the best possible return on investment (ROI).
review analysis. Social media platforms provide analytics to help you better understand your audience. By reviewing the performance of your ads and posts, you can make adjustments to ensure you have the best chance of delivering content they’ll find engaging.
tips for using email marketing effectively
Email marketing is a tried and true low-cost marketing tactic that should not be overlooked. and allows you to send personalized messages to both leads and customers. Some of the best marketing ideas for insurance agents are based on the targeted use of email to increase reach, awareness, and personalized messaging. Even better, many efforts can be accomplished through automation, reducing time and effort on your part.
With email marketing, there are a couple of things you can do to ensure the best response possible.
personalize your emails for each reader. this is actually easier than you think, thanks to sophisticated automation tools. Consider, for a moment, the benefits of direct communication with a customer. email allows for a one-on-one connection where you can fully personalize the content, gaining a higher degree of engagement and improving the prospect of a conversion.
frequency is also important. You don’t want to inundate current or potential customers with promotional emails because this will cause them to unsubscribe very quickly. but by sending regular updates (think monthly or even weekly) you can maintain a high level of awareness, provide valuable and timely information, and share items of interest.
Whether you’re communicating with past customers or following up with potential customers, email provides a means of communication that gives you access and the opportunity to promote yourself without having to generalize your messages to a broader audience. you can use email to personalize content to each customer’s needs, build relationships that lead to sales, and hopefully, sharing and referrals.
learn to blog
A blog is one of the best ways to create content for SEO purposes, create added value for your audience, support your brand identity, and build your reputation as an authority in your field. That said, blogging on a regular basis can be time consuming.
You could hire an agency that not only writes content, but creates valuable plans and successful marketing ideas for insurance agents. But if you want to control the voice and tone of your content, you need to write the blog yourself or have someone on your team do it. you are, after all, the expert and you know your clientele better than anyone.
quality content is essential
Quality content is a must, so if you’re not a good writer, consider hiring someone to write or at least edit your content. Once you have decided who will write your blog, you need to decide what you are going to write about. Focus your content on offering value to readers. Consider linking topics to important dates on the calendar, like holidays, tax filing, or other seasonal opportunities (hello, hurricane season). make sure you stay up to date with current events, so you can pivot and link important information to important happenings in the world.
Promoting your brand is fine, but you’ll find that creating an authoritative blog goes a long way toward building credibility within your community, both among your peers and your clientele.
marketing for your network
Growing and maintaining your network is one of the best ways to court leads, encourage referrals, and generally ensure a steady stream of business. Including networking as part of your overall marketing strategy, in addition to the other marketing ideas we’ve shared, will give you the best chance for success. networking keeps your brand fresh in the minds of customers and helps you achieve your business goals.
That said, networking involves more than just online efforts, like participating in linkedin groups or sending connection requests to other users. Meeting people face-to-face gives you the opportunity to make a lasting impression. try attending industry events or local business owner events. participation in these types of events provides valuable interactions with colleagues and potential clients, as well as the opportunity to continue learning and growing.
When it comes to making new inroads with potential clients, consider the many benefits of community outreach. Whether you strive to partner with local vendors, participate in charitable events in your community, or give back by volunteering with local groups, you can build meaningful relationships. these relationships help strengthen your network and gain renown for your brand. Sometimes the best marketing ideas for insurance agents have to do with promoting yourself.
using data to strike gold in marketing
Once you’ve implemented all of the marketing basics we’ve covered above, you may be looking for more ways to improve business efficiency without sacrificing customer satisfaction. one of the best ways to do this is with data.
learn google analytics
google analytics provides anonymous data about your website visitors, social networks provide more specific, but still anonymous, information about your followers and those who interact with your posts, such as interests and hobbies, but none of this data connect directly with people. With the right tool at your disposal, you can add convenience for customers, minimize your workload, and receive valuable customer insights.
invest in technology
wheelhouse, powered by talage, offers the technology you need to increase efficiency without a huge cost or reduction in your commission. For a small setup fee and a recurring monthly fee, you’ll enjoy a branded platform that offers instant, binding quotes when customers complete an online application.
In addition, you can be proactive in managing your existing clients by using the wheelhouse to retrieve quotes for renewals, ensuring your clients always have the correct amount of insurance coverage.
finally, your book is yours. With wheelhouse, you keep 100% of the commissions, and best of all, you can service small business accounts with technology that does the heavy lifting for you, saving you time and making every deal profitable.
This comprehensive tool can be shared across all your digital channels and the best part is that the data collected belongs to you. You can use this information to better market your services on your website, email, social media, PPC, etc., making it one of the best marketing ideas for insurance agents. With customer information at your fingertips, you can serve your customers or even attract new demographics.
If you’re an insurance business agent looking for ways to improve your marketing efforts, having the right technology and tools at your disposal is a must, and wheelhouse is a smart, affordable way to protect and promote your brand.